Daily opt-ins for Nubella's 'N' Booklet averages 6,250 per day since the beginning of 2004

Nubella™ LLC, formed in 2002 and dedicated to improving the health and nutrition of consumers through innovative permission-based marketing solutions, has received a daily average of 6,250 new opt-in requests for the forthcoming ‘N’ Booklet since the start of the new year. More than 250,000 new recipients have opted to receive the first ‘N’ Booklet, scheduled for release in March of 2004. Most of these consumers have signed up through online diet service provider eDiets Inc. and/or from Nubella’s own websites. To date, 423,584 consumers have signed up in total for the forthcoming booklet.

“The level of enthusiasm for our product reinforces the market need for a consumer tool designed to educate people about becoming more healthy – all while saving money on common grocery expenditures,” stated Matthew Combs, CEO of Nubella LLC. Nubella plans to release the first issue of the ‘N’ Booklet in March of 2004, although a date has not officially been set.

“In a market full of confusing health and nutrition messages, our product takes a more simplified approach towards understanding one’s personal nutrition. We express the importance of proper eating through identifiable examples and then associate such a healthy lifestyle to saving money – oftentimes a key motivation to shoppers,” added Combs.

“In this day and age, consumers are being bombarded by nutritional information, fads, and trends,” said Barbara Bourassa, Nubella’s new Editorial Director. “Our aim is to provide clear, concise information from trustworthy, authoritative sources, and package that with practical tips and recipes that consumers can use and trust.”

Consumers can visit www.ediets.com or www.nbooklet.com to sign up for Nubella’s ‘N’ Booklet. Each ‘N’ Booklet will be mailed monthly (at no cost) and contains articles, recipes and coupons focused on a practical, healthy lifestyle.    

About Nubella, LLC

Nubella, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella booklet and Bill of Health concept is a first-of-kind offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.

More information is available at http://www.nubella.com or http://www.nbooklet.com