Low Carb Luxury, a leading low-carbohydrate-lifestyle consumer Website, and LowCarb Energy, a national glossy newsstand magazine, announced their partnership this week. The new print publication, LowCarb Energy, will debut on newsstands in May 2004. Each issue of the magazine will offer wellness and fitness features, more than 50 recipes, nutrition information, weight loss advice, personal support, helpful tips and other resources to women and men participating in one of the world's most popular new lifestyles.

Low Carb Luxury, a leading low-carbohydrate-lifestyle consumer Website, and LowCarb Energy, a national glossy newsstand magazine, announced their partnership this week.

The new print publication, LowCarb Energy, will debut on newsstands in May 2004. Each issue of the magazine will offer wellness and fitness features, more than 50 recipes, nutrition information, weight loss advice, personal support, helpful tips and other resources to women and men participating in one of the world's most popular new lifestyles.

Enthusiastic reader and industry support over the last four years have established the editors of Low Carb Luxury (http://lowcarbluxury.com) as respected authorities in the field. In January 2004, their site saw an unprecedented growth rate as low-carbing hit the mainstream and hundreds of new products — such as Carb Options Skippy peanut butter, Rolling Rock’s Rock Green Light beer, Breyers’ Carb Smart ice cream and even Doritos Edge tortilla chips — hit supermarket shelves across the country.

The founders of both LowCarb Energy and Low Carb Luxury will join forces to provide extensive coverage and thoughtful viewpoints to participants in the low-carb revolution. The team’s mutual goal is to motivate readers to embrace a healthy lifestyle while helping them navigate the growing body of research and the many new products on the market.

Lora Ruffner, who serves as site administrator for Low Carb Luxury and, for the last four years, as editor-in-chief for Low Carb Luxury online magazine, will join LowCarb Energy magazine as associate publisher. “Lora’s years of experience in the industry and her excellent understanding of the carbohydrate-conscious consumer makes her a valuable asset to our team,” says publisher Kyle Cox.

In 1999, Ruffner made the decision to embark on a low-carb lifestyle — a diet upon which she says she “thrived.” Controlling her carbohydrate intake led her to lose more than 150 pounds and allowed her to discontinue both her cholesterol- and blood pressure-reducing medications. “Low Carb Luxury began as a small personal endeavor and has become a leader in the field for low-carbohydrate information and support,” Ruffner says. “We are delighted to be working with LowCarb Energy and are very excited about the potential our partnership has to bring the most reliable low-carb information to the widest possible audience.”

Neil Beaty, Low Carb Luxury's creative director and photographer, will assume the position of LowCarb Energy’s Art Director.

LowCarb Energy magazine will be published bimonthly, starting with the June/July 2004 issue. Subscriptions are already available, and the publication will be distributed nationwide in Wal-Mart, major bookstores and most newsstand outlets.

The magazine’s companion Web site (http://LowCarbEnergyMagazine.com) is a growing online resource offering current information and interactive features that complement the print publication’s offerings. There, readers can immediately download a free 20-page sample issue.

Coincide Publishing, LLC, is a dynamic publishing company specializing in the production of consumer magazines. Under the leadership of experienced management, Coincide draws upon the combined print, editorial, publishing and magazine circulation experience of more than 85 years.