This coming year's resolutions assume new importance in light of the recent studies on obesity. As reported this past January in the Journal of the American Medical Association, the Centers for Disease Control and Prevention found that 20.9 percent of adults were obese in 2001 and this number is anticipated to rise at an alarming rate before real action is taken. Obesity continues to be a key reason as to why life-threatening diseases, such as diabetes and heart disease, are on the rise. Children are not safe from these statistics, in fact, young children are one of the fastest population increasing in weight.

To help combat this epidemic, Lakeside Trainers Club, New Jersey's premier health and fitness company, announced today that it is launching the breakthrough weight management program, THE DIET COACH, a comprehensive nutrition and exercise program customized to an individual's unique metabolism and specific weight goals. Starting this week, the program will be available, at it's exclusive location.

How it works is simple. A Lakeside fitness consultant measures a person's metabolic rate and determines the number of daily calories they need to reach their weight goal. After determining their daily calorie requirements, the nutrition consultant will work closely with the member, using interactive software to create specialized meal plans that factor in both favorite foods and beverages and to track overall consumption and regular exercise. This, combined with one-on-one nutritional counseling, helps educate the individual in making healthy food choices, providing a blueprint for reaching long-term weight and fitness goals.

"The Diet Coach program further solidifies Lakeside's position as the one-stop shop for all consumers' health, fitness and nutrition needs," said Jim Ryno, owner and manager of Lakeside Trainers Club. "Up until now, consumers could not easily or economically have their Resting Metabolic Rate measured. Now, they can visit us to obtain an informed, serious and long-term approach to weight management, utilizing science and technology, rather than myth and fads."

"Unlike other weight loss programs presently on the market, the Diet Coach weight management program is customized to the individual and focuses on making long-term, lifestyle changes through education and counseling. This, combined with cutting edge technology, give both Lakeside and the member ultimate control in managing nutrition, weight management and exercise to get long-term results," said Tanya Ryno, marketing consultant, Lakeside Trainers Club.

"Lakeside Trainers Club recognizes that the key to successful weight management is to provide a personalized program to fit each individual member's needs, with both children and adults" said Jim Ryno.

The program consists of the following components:

*dynamic personal workouts
*metabolic and fitness assessment
*customized meal plans
*food consumption and exercise tracking software
*one-on-one nutrition consultations

About Lakeside Trainers Club. Lakeside is the premier, ultra exclusive health and fitness club in New Jersey. Owned and Operated by Jim Ryno, he has conducted seminars, designed advanced programs, and has been featured in print and broadcast media as an industry expert. Lakeside Trainers Club offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult and child consumers. For more information, visit: www.lakesidetrainersclub.com