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WHO as the second leading health care problem after cardiovascular disease
Added: 12/18/2003
 Type: Summary
 Viewed: 881 time(s)
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WHO as the second leading health care problem after cardiovascular disease

With an aging population and greater awareness of the problems of bone health of older people, and in particular osteoporosis, comes to the fore, greater emphasis is and will continue to be placed on bone benefit foods. The World Health Organization has defined osteoporosis as the second leading health care problem after cardiovascular disease.

This report provides a detailed insight into the current status and future potential of the global market for bone benefit foods and drinks. The report combines commercial, scientific and technical trends to pinpoint key drivers and possible future scenarios in a market that is growing at just over 4% per annum.

Key features
- Highlights current and future directions in bone benefit foods and associated ingredients technology.
- Analyses market sizes and trends in key regions (Europe, US Japan, Australia)
- Reviews recent patent activity, highlighting areas of potential current and future development
- Reviews nature and prevalence of bone disorders, with a review of scientific evidence linking the effects of certain
ingredients and elements of the diet on these conditions.
- Discusses future trends and prospects

Helping you to:
- Track developments in a highly dynamic sector of the food industry
- Identify new ingredients with bone benefit properties
- Identify new business opportunities
- Prepare your marketing strategy

Facts and Figures

" More women die from osteoporotic fractures than die from breast cancer. Approximately 200 million women worldwide are estimated to have osteoporosis".

" With the current prevalence of osteoporosis, effective preventive measures need to be developed. This situation offers opportunities for the development of functional bone benefit foods, provided the products are supported by good scientific studies and data".

"The soya milks market will continue to grow as its healthy image builds, although it is likely to continue to be marketed on a heart as well as bone health platform".

"In Japan, there is a well-publicised deficiency of calcium in the diet and the strong health awareness of Japanese consumers has allowed a market for bone health foods to develop".

"The highly innovative and developed Japanese market may also show the way for new ingredients to appear elsewhere in the world".

"Recent activity has focused on a stronger emphasis, of the benefits of calcium fortification, and the use of calcium absorption aids, including fairly traditional ingredients such as vitamin D alongside newer ingredients such as CCM, CPP, prebiotics
and soya isoflavones".

"Product development is increasingly focusing on targeting specific sectors of the market, recently the development of products for the specific nutritional needs of women has been the most active area".



Article Pages:  1  



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