US NetCare, an online administrator of healthcare and medical insurance plans developed for non-US citizens living in the United States, has recently retained Greenhouse Marketing Group, a California based marketing firm that specializes in diversity marketing and new product introductions.

"We are excited to be working with Greenhouse Marketing Group which has years of strategic and grass roots diversity marketing experience to help us launch our health insurance products in the Hispanic community," says Jacob Harel, Ph.D., chairman of US NetCare Corp.

With skills learned in the general market working with top corporations, Greenhouse Marketing Group brings a wealth of experience to the fast growing diversity market, and particularly the Hispanic market. The company is California based with offices in Los Angeles, Dallas and New York. Greenhouse uses a non-traditional mix of media combined with special events, endorsements, and strategic partnerships to support a targeted product rollout. Greenhouse plans to reach out to community-based forums to spread the word about the products. They are working with community leaders, churches of all denominations, medical clinics and immigration organizations to help reach the diverse Hispanic Community. Financial institutions, retailers, and other partners in the community are being approached to bring the product to where the community shops and lives.

According to Greenhouse President, Robert Nieto, "There is nothing more important than healthcare in the Hispanic community. We are thrilled to be involved in offering for the first time an affordable, comprehensive healthcare product and service that can do so much good for so many people who are underserved in our community."

Statistics shows that a large percentage of Hispanics living in the US are without health insurance. After many years of research and experience in providing healthcare products to international students living in the United States, US NetCare worked with providers to create 3 levels of affordable health insurance for non-US citizens.

US NetCare is supported by First Health PPO, an extensive, nationwide network of medical professionals that shares US NetCare's commitment to the well-being of the non-citizen population. Non-US Citizens residing in the US are eligible, and there are no long health history forms to submit for enrollment. US NetCare also features multi-lingual customer service representatives to assist individuals during the enrollment process and throughout the duration of their coverage.

"We believe that the community will respond well to this product because it has been developed for them and is easy to apply and cost efficient. It has been designed for the Non-US Citizen population in California and we are looking forward to bringing this to market in the very near future," says Robert Nieto, President, Business Development for Greenhouse Marketing Group.

Non-citizens residing in the US can include immigrants, foreign workers, exchange scholars, international executives, expatriates, green card holders, international students, undocumented individuals, and diplomats, among others. Through US NetCare, these individuals and their families can obtain coverage for the course of their time in the United States.

About US NetCare:
US NetCare is a pioneer health insurance administrator, established with the purpose of improving the well-being of foreigners and immigrants in the USA. By providing innovative medical insurance plans at affordable rates, US NetCare serves the vast population of non-US citizens in America. Through extensive experience serving foreigners of many nationalities, regardless of immigration or visa status and financial capabilities, US NetCare has a broad knowledge of the special needs of this group. With multi-lingual service representatives, convenient enrollment process and commitment to customer care, US NetCare provides a comprehensive solution for the healthcare needs of the non-citizen community.