Since its debut in March, Ecumen's "Changing Aging" blog, billed as "A Place to Share & Discuss Ideas, News, Innovations & Opinions That Are Changing Aging" has enlightened its readers with targeted posts on such vital topics as long-term care and senior housing technology.

Today we know that that aging is truly about living, even at the very end of life, and a new generation is redefining growing older. With the Changing Aging blog, we want to share knowledge, gather knowledge, and have a great discussion as we prepare for an unprecedented opportunity in America.

By existing as an enjoyable forum dedicated to changing aging for the better, Ecumen's blog has attracted an exponentially increasing number of loyal subscribers, particularly among those who will soon be the most affected by the changing aging landscape, America's aging baby boomer population.

"Aging is fascinating because we all do it," states Eric Schubert, Ecumen's Director of Communications. "But aging has so long been viewed as a problem, when it fact, it is an unprecedented opportunity."

America's rapidly aging population creates an entirely new landscape in terms of public policy, services, housing and community development. Conversely, it also presents unparalleled opportunity as Americans are just beginning to hit their strides in their mid 60s.

"It used to be that you retired and then you died," continues Schubert. "Today we know that that aging is truly about living, even at the very end of life, and a new generation is redefining growing older. With the Changing Aging blog, we want to share knowledge, gather knowledge, and have a great discussion as we prepare for an unprecedented opportunity in America."

About Ecumen
Ecumen (www.ecumen.org) is based in Shoreview, Minn., and is one of the largest non-profit senior housing companies in the United States. The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home: "Oikos." Ecumen works to create "home" for older adults wherever they choose to live. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members.