Six years ago, Dr. Joseph Dello Russo founded online Lasik FAQs (Frequently Asked Questions) web site in order to provide answers to the most common questions that trouble Lasik patients and surgery candidates. It has since become one of the most popular Lasik information websites, currently serving 50,000 visitors each month -- traffic has tripled since January 2007.
Dr. Dello Russo is one of the nation's most well-known Lasik surgeons, one of the few who worked with FDA to approve the first Excimer Lasik technology. Following the Lasik approval in 1998, he noticed people's confusion and received many phone calls and emails with questions from the public who was becoming aware of Lasik but knew little about the new surgery. "Patients complained that they could not find any reliable source online which can provide them with relevant, fresh information on Lasik-related issues," he explains the reason he opened www.LasikFAQ.com in 2001. "I went online and found that there were no significant laser vision correction Q&A websites. Most Lasik message boards or chats were not managed by eye doctors. Someone had to take the initiative to educate the public."
Dello Russo sought to provide a totally objective informational Lasik site, the content of which would reflect what questions were on the minds of the public who were considering Lasik: "I decided to choose a question and answer format, so people can browse through past questions and find information quickly." The website is ad-free, hosted by Dello Russo Laser Vision centers. Dr. Dello Russo answers most of the questions himself: "sometimes it resembles a chat room when I have enough free time for act with questioners. I focus on a common problems and new developments". On LasikFAQ.com, Dr. Dello Russo writes as an educated but independent advisor who answers questions from around the world. He normally avoids mentioning brand name products, if possible.
Traffic to LasikFAQ.com keeps surging, especially in the last few months, following an online campaign. Both Google and Yahoo link to the site's answers for popular questions such as "how long does Lasik last?" and "how old do you have to be for a laser eye surgery?". Dello Russo says that others choose to ask personal questions with a lot of detailed information, which has sometimes prefers to answer privately.
This is not the only online public service Dr. Joseph Dello Russo has developed. In October 2006, he opened a personal blog (www.drdellorusso.com) in which he refers to new laser eye surgery technologies, marketing practices and even recollections of the development of Lasik. Dello Russo recognized the opportunities in going online early on, and set up two practice sites back in the early internet days. Dr. Dello Russo reports that overall traffic to all of his websites has reached more than 100,000 visitors last month.
Dr. Dello Russo wished to emphasize that the information on LasikFAQ.com is delivered without any form of warranty expressed or implied, represents the opinions of Dello Russo Laser Vision and is not to be considered medical advice of any kind nor a substitute for a consultation with a medical doctor or health care professional. Dello Russo Laser Vision assumes no liability or responsibility for any claims, actions or damages resulting from information contained on www.lasikfaq.com.
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Good Resources