Some 15 years into her career, she developed excruciating pain in her right hand and 2 fingers. Her primary health providers told her she may have RSI or early stages of Arthritis. Rather than start on anti-inflammatories, she immersed herself in trying different therapies, acupuncture, hand massage (with her own machine) and products (magnetic wrist support and an ergonomic keyboard). 6 months on and she has not popped a pill and is delighted by the results achieved by therapeutic means.

Information was prolific, but in bits and pieces - really all over the place. What was so desperately needed was just one website location with all the products and medical information in easy reach

But where to look for this information? Finally, a new company that exclusively services the USA, has the answers.

Leading researchers tell us that 80% of all adults will experience back pain during their lifetime, but the good news is that most of us will find a solution once we've empowered ourselves on the wealth of information available and take action.

Everyone knows someone with a pain condition or bad back. Just mention this in any company and you'll be swamped with endless stories of problems, cures or lack of them.

Pain sufferers, whether living in the city or country, are faced with the task of seeking information on various treatment options and pain relieving products - a frustrating and time consuming process.

The Internet is an amazing resource for information, but really getting to the focus point of pain sufferers' needs was the driving force for Felicity Wood, co-founder of bad back store, and her enthusiastic team, who have just launched their brand new resource online at www.badbackstore.com. It is literally a one stop destination for 100's of therapeutic products, back pain therapies information and treatment options. The website also features the latest relevant medical news, and makes the task of finding a solution for pain relief fast, simple and convenient.

Felicity Wood - badbackstore.com's co-founder, has total empathy with her website visitors. Following a 30 year battle with chronic back pain, Felicity embarked on a relentless search to find a solution to improve her quality of life. "Information was prolific, but in bits and pieces - really all over the place. What was so desperately needed was just one website location with all the products and medical information in easy reach," she said.

The bad back store Research Team has carefully selected the therapeutic products range to ensure it meets the highest quality standards, provides consistently good value and incorporates the latest in design and technology. And new products are constantly added to meet the diversity of customer needs.

Web visitors can select from home and office ergonomic workstations, seating and accessories, back & joint supports, massage, exercise & traction equipment, the space-age zero gravity recliner relaxation, and much more. The Oklahoma based www.badbackstore.com Customer Service Team are available to answer all enquiries during office hours, Monday to Friday on Freecall 1800-457-2225.

"We also encourage our visitors to explore therapy options, and to be persistent in trying therapeutic products that have achieved successful pain free outcomes for thousands of people."

"Many people swear by their Chiropractor, Osteopath, Physical Therapist, or Rolfing treatment, while others wouldn't undertake any of these. The reason is simple," states Wood, "finding an accurate diagnosis of the cause of back pain still baffles many in the medical profession, and so, in many instances, different things work for different people because sometimes products and treatments are only addressing the symptoms".

Badbackstore.com's A to Z of therapies and Treatments includes links to directories, to help you find a practitioner closest to home.

With the rapid increase in the number of people using the Internet plus the endemic back pain epidemic, badbackstore.com provides a unique destination for pain relieving products and relevant medical information to help back backs get better.

It may seem "back to front", but relieving yourself of the symptoms can often allow your back pain to heal itself.