The First of Its Kind: A Beauty Blog & Podcast for Natural & Organic Body Care Products :: Health-Informant.com

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The First of Its Kind: A Beauty Blog & Podcast for Natural & Organic Body Care Products
Added: 10/09/2006 Type: Summary Viewed: 417 time(s) [ Not Rated Yet ]

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The First of Its Kind: A Beauty Blog & Podcast for Natural & Organic Body Care Products

Next year cosmetics manufacturers in California will have to disclose ingredients in their products that are found on state and federal lists of chemicals that may cause cancer or birth defects because of the passage of Safe Cosmetics Law . With the plethora of beauty blogs available offering opinions and product reviews on mostly high-end luxury body care, not one blog offers consumers a choice for finding natural and organic products ... until now.

I started The Organic Beauty Expert blog because I wanted to offer consumers a one-stop resource for natural, handmade and organic body care products, said Andrea Kane, editor and author of the blog. " Since I have been a manufacturer of body care products, I can offer consumers a truly objective opinion on the products currently on the market that they won't get from someone who just loves to shop."

Having a background in broadcasting, Kane also started an organic beauty podcast. Organic Beauty Radio is the only podcast of its kind, offering weekly interviews with some of the top companies in the natural beauty industry. With guests such as Kathleen Lewis of Kathleen Lewis Beauty Worldwide, Inc., Mandy Aftel of Aftelier Perfumes and Lela Barker of Bella Lucce, Organic Beauty Radio offers consumers a personal look at the people behind the products on their shelf.

Online shopping has removed personal connection from the purchasing process, explains Kane, and by interviewing the people behind these companies, I give consumers information about the products they cant get from a magazine or newspaper and I give companies the chance to reach a new audience.

Kane appears to have tapped into the future of product marketing. More companies are realizing that consumers turn to online sources for opinions before buying a product. Nokia Corp. recently sent samples of their newest camera smartphones to bloggers to increase word of mouth sales and it worked they cut back on their marketing campaign and had a 43% profit boost last quarter.

Having owned a natural body care company myself, I know how to read ingredient labels and judge whether a product works, Kane says, I pass this information on to the growing number of people who want to learn more about natural and organic body care without the marketing gloss over.

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