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Einstein’s Brain in Jar Aint What it Used to Be.
Added: 12/17/2003
 Type: Summary
 Viewed: 1006 time(s)
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Einstein’s Brain in Jar Aint What it Used to Be.

As Albert Einstein’s brain sits in a jar of formaldehyde somewhere, waiting for science to come to some profound conclusion, John Assaraf, author of “The Street Kid’s Guide to Having it All” announces his latest findings on brain research and its impact on the entrepreneur. “It wasn’t Einstein’s brain that did such amazing things, it was his mind! Most people starting a business fail to realize their greatest asset is their mind not their products.” Assaraf is voracious reader of scientific journals, books, and clinical studies that help him understand why some people can perform at optimal levels and others barely survive. He has earned a reputation as one of the world’s leading optimal performance experts from years of research and real-life testing. His passion for understanding the mind’s unlimited abilities drove him to write his New York Times best selling book as a vehicle to help others discover higher levels of business and personal performance.

Through his research and experience, entrepreneurs will come to understand:
What you don’t know about your brain that WILL hurt you
How to increase sales by reconditioning your mind
How to rebuild brain cells for breaking or making habits
Why changing behaviors will backfire
Why intelligence is NOT a factor in business success
How to use Cybernetic Conditioning Methods (CCM) to achieve any goal
How to utilize Seven Power Factors for business success

Assaraf’s approach is decidedly different from the personal development or business coaching material on the market. He believes the true power center of business success is the non-conscious mind and all we have to do is learn how to use it. John Assaraf has survived serious illness, car accidents, and the ups and downs of everyday life, yet he has built several multimillion-dollar enterprises and a very pleasant lifestyle.

His reputation as “The Street Kid” comes from his humble beginnings playing on the streets of Tel Aviv and causing trouble on the streets of Montreal. Through this, he’s learned that to thrive, one must use the spiritual, intellectual, and physical assets available to all of us. It’s been this scrappy “Street Kid” attitude that has helped him achieve dramatic success in his business and personal life.
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