Wayne, NJ  May 17, 2005 -- Dentist Harry Long, DMD, received the prestigious 2004 Cosmetic Practice of the Year (CPOY) Award in February this year. Dr. Long received the award from Levin Group, a leading dental consulting firm providing innovative lifetime services to dentists. The award recognizes Dr. Long's excellence in cosmetic dentistry based on his practice philosophy, commitment, performance, leadership, smile design, use of advanced technologies and dedication to patient comfort and communication. He was honored for the award during a ceremony in Chicago.

"I felt humbled to have won this award," said Dr. Long, who maintains a Wayne, N.J., private practice that generates nearly 70 percent of its dentistry from cosmetic dentistry procedures. “It has encouraged me to continue my pursuit to give patients a more beautiful smile and help them feel better about themselves.”

Dr. Long's practice is more like a spa than a traditional dental office. Patients can enjoy a full array of satellite programming on flat-screen TVs in five treatment rooms, and each dental chair has a heated massage back for patient comfort. The practice also provides paraffin hand wax treatments, freshly baked cookies, coffee and cappuccino to patients.

Dr. Long, who is a member of the American Academy of Cosmetic Dentistry, says he has always been interested in improving his practice to provide the finest in patient care and the latest technology.

"Advancements in modern dental care have made everything much easier and more comfortable for patients," said Dr. Long. "Now a person can have a dazzling smile much more easily; I feel fortunate to be able to help them achieve the appearance they've always wanted."    

About the CPOY Award:

Levin Group, Dental Learning Systems and Philips Oral Healthcare created the prestigious CPOY award in 2002 to recognize the qualities of a superior cosmetic practice. CPOY is designed to give dentists throughout the United States an opportunity to measure their practices against the most successful practices in the country. Applicants for the award are judged on superior performance management of the cosmetic dentistry practice, team development, practice productivity and profitability, physical environment and use of current technologies.

About Levin Group Inc.:

Levin Group is the largest dental practice management and marketing consulting firm in the nation. Founded by Roger P. Levin, DDS, MBA, in 1985, Levin Group has developed programs in four countries and consulted to more than 8,500 dental practices.

Levin Group offers management and marketing consulting services to each of its eight divisions – General Practice, Oral and Maxillofacial Surgery, Orthodontics, Endodontics, Periodontal, Prosthodontics, Implants and Large Group – as well as continuing education materials such as videotapes, audiocassettes, and books.

Levin Group is committed to improving the lives of dentists and specialists. For more information, visit www.levingroup.com or call 888.973.0000.

About Harry A. Long, DMD:

Dr. Harry Long, a dentist since 1973, received the Victor O. Lucia award for proficiency in Prosthetic Dentistry in 1973, serves as clinical instructor for the Aesthetic Advantage dental continuum, is a member of the Peer Review committee for the Passaic County Dental Society, is a Fellow of the Academy of General Dentistry, is Past President of the Wayne Rotary Club, and is a member of the American Dental Association and the American Academy of Cosmetic Dentistry. He lectures regularly on the topic of cosmetic dentistry and participates in hundreds of hours of continuing education each year. He is a graduate of the Fairleigh Dickinson School of Dentistry.