Integrated Brand Marketing Agency Awarded Annual Contract With Renowned “Dr. O” to Launch PROActive™
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Added: 11/09/2004
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Integrated Brand Marketing Agency Awarded Annual Contract With Renowned “Dr. O” to Launch PROActive™
Boca Raton, FL November 8, 2004 -- Palm Beach Media Associates, Inc. (PBMAI) recently announced it has signed an annual brand management and development contract with PROACtive™, a plan focusing on precautionary measures to diagnose the presence and severity of heart disease, a program deeply rooted in analysis, risk assessment and prevention. Both companies are headquartered in Boca Raton, Florida. The agreement, under which PBMAI will be responsible for PROACtive™ includes media buying and placement, print collateral, design work, public relations and marketing initiatives, was effective October 18, 2004.
“I believe the medical community can do a better job of identifying individuals who are at risk for heart disease, and helping them take a proactive approach to continued heart health,” said Founder/Medical Director Philip Oranburg, M.D., F.A.C.C or “DR.O”. “The people at PBMAI are bright, creative and energetic. After my first meeting with them, I knew they would be better than anyone at helping me in that effort.”
Palm Beach Media Associates Inc. is an integrated brand-marketing firm with national and global reach. As consumer marketers, PBMAI’s primary discipline is overall brand development and execution, supported by marketing communications efforts such as public relations, advertising, interactive design and consumer promotion. Our team leverages many years of experience in synergistic industries; entertainment, music, fashion, spa, health, trend, sports, art/design, technology and retail. PBMAI’s caliber is of the ranks of exclusive high profile properties including New York Times best selling authors, renowned doctors, celebrity stylists and nutritionists, professional athletes, top CEO’s and corporate enterprises.
Palm Beach Media Associates Inc., dominates Palm Beach County for its edgy and modern concepts and designs. PBMAI has facilitated the launch of several successful media ventures, including production of the largest online resource for Palm Beach County destination information, www.palmbeaches.com. This past year, PBMAI was voted one of the Largest Website Design and Development Companies in South Florida. “I’m very excited to be recognized in such a competitive industry.” says Rita Johnson, president/founder of PBMAI.
ABOUT PALM BEACH MEDIA ASSOCIATES, INC. (PBMAI):
Palm Beach Media Associates, Inc. is a full-service agency offering advertising, creative and interactive design, public relations, strategic consulting and overall brand development. PBMAI creates commercial wealth for our clients by pushing the boundaries of conventional advertising and public relation communications, maximizing return on the brand assets, human potential, intellectual capital and experience of client organizations.
The company was founded on the principle that the rules need to be challenged. This conviction drives the way we work with clients, powerfully impacting the advertising and public relations solutions we develop. Through bold, diverse consumer insights, our media-savvy approach and marketing expertise enables rapid and diverse creative solutions. Palm Beach Media Associates, Inc. works closely with clients to push the boundaries of convention.
ABOUT PROActive™
The PROActive™ program was launched and created by leading cardiologist Philip R. Oranburg, M.D., F.A.C.C to give individuals the opportunity to evaluate their risk for cardiovascular disease and create a plan for heart disease prevention. PROActive™ begins with a detailed history including family background, assessment of cardiovascular risk factors and physical examination. Risk assessment is then conducted in accordance with current state-of-the art techniques. Patient is seen on an individual and limited basis with a support team. Select testing is performed, followed by the development of an individualized program of lifestyle modification, medication, diet and exercise.
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