If You’re Over 40, Use Reading Glasses, And Are Frustrated By Cameras, Cell Phones
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Added: 09/20/2004
Type: Summary
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If You’re Over 40, Use Reading Glasses, And Are Frustrated By Cameras, Cell Phones
Redwood City, CA September 16, 2004 -- There are 90 million Americans and 9 million Canadians who are frustrated. They buy digital cameras, cell phones, digital music players, home entertainment devices, take them home and discover the devices have menus in a tiny 6- or 8-point font. The products are pretty much unusable, even with reading glasses.
Almost a third of the American population needs reading glasses, but engineers designing the latest gizmos are typically under 40 with perfect vision. So what you get? Products that you can’t see and use if you have presbyopia (in other words, you need reading glasses).
Alistair Davidson, founder and Publisher of EasierToUse.com started the web site and newsletter in August, 2004. He figured he was not alone in his personal frustration at shopping for digital products that were difficult to use for people need reading glasses.
“I remember the first time I realized I needed reading glasses. I was the designated navigator in a rental car at night in Chicago attempting to read a Budget Rent-a-car map with a 6 or 8 point font. I realized I could not read the map until my aunt handed me her reading glasses and I realized I could see with them. Since then I have observed that cost and design pressures often drive manufacturers of cameras, PDAs, digital music devices, home entertainment devices to use screens and fonts that are just simply too small for anybody with even a modest reading glasses prescription.”
Robert Randall, Editor of the EasierToUse Newsletter comments: “You know the amazing thing about user-oriented design is that, often designs like Oxo’s GoodGrips kitchenware, designed for older people with arthritis, are so attractive that younger people without the problem prefer the high design products. In the same way, digital device vendors like Sony that have consistently committed to larger displays in their digital cameras and videocams will, we believe, find that high viewability and easier usage are features that everyone wants, no matter what their age or prescription.”
EasierToUse started up in August 2004 and is adding reviews and ratings of cameras, cell phones, PDAs, digital music devices and consumer electronics products as vendors provide them with products for review.
For more information on EasierToUse.com and to subscribe to its newsletter, please visit htt://www.easiertouse.com .
EasierToUse, EasierToSee, EasiestToUse, EasiestToSee, EasierToUse+EasierToSee, EasiestToUse+EasiestToSee, and No Reading Glasses Needed, are trademarks of Alacritous Inc.
About EasierToUse.com and EasierToUse Newsletter
The EasierToUse web site www.easiertouse.com provides independent recommendations and ratings on digital devices such as cameras, PDAs, cell phones, digital music devices and consumer electronics for consumers looking for a high degree of viewability and usability. Products are rated as either “Easier” or “Easiest”. Easier rated products are usable by people with reading glasses. Easiest rated products are assessed as being usable by a typical reading glasses user with a prescription of approximately +2.
CONTACT INFORMATION:
Alistair Davidson, Publisher
EasierToUse.com
Phone: +1-650-353-5189
Mobile: +1-650-771-1533
http://www.www.easiertouse.com
E-mail:
alistair@easiertouse.com or pr@easiertouse.com
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