More Low Carb Energy for Consumers
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Added: 06/10/2004
Type: Summary
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More Low Carb Energy for Consumers
Low Carb Energy magazine, the world's largest-circulation magazine covering controlled-carbohydrate diets, has increased the frequency of its American edition 50% due to growing demand. Starting with the January 2005 issue, LowCarb Energy magazine will appear on newsstands nine times per year, compared to the previous bi-monthly schedule.
"We are putting more issues out there in response to consumer and advertiser demand, while also taking into account the continued growth and stabilization of the low-carb marketplace," says Michael M. Meyers, President and CEO of Coincide Publishing, the company behind LowCarb Energy. The subscription rate will now be $24.99 for 9 issues, and $34.99 for 18 issues, with the two-year subscription rate representing a savings of more than 60% off the cover price.
In addition, more than 120,000 copies of a British version of the magazine will debut in the United Kingdom during the first week of July.
Even while the low-carb way of eating is being blamed for everything from Krispy Kreme's falling profits right through to a rise in cattle rustling, two recent medical studies validated its effectiveness. The two randomized trials conducted at Duke University in Durham, North Carolina and the Veterans Affairs Medical Center in Philadelphia, Pennsylvania, found that people on the low carbohydrate diets lost weight and had improved HDL ("good") cholesterol levels. In addition, diabetics on the low-carb regimen had better control of blood sugar. Both studies were reported in the May 18, 2004 issue of the medical journal, Annals of Internal Medicine. In an editorial accompanying the original articles, Walter C. Willett, MD, DrPH of the Harvard School of Public Health, noted, "We can no longer dismiss very-low-carbohydrate diets."
Based on sales figures reported by Barnes & Noble, 61 percent of the copies of LowCarb Energy on the major-chain bookstore's shelves have already been purchased. With four weeks of the newsstand sale period still remaining, the magazine is on pace to sell out. "These numbers are very encouraging," says Publisher Kyle Cox. "Every day, we have readers call to ask where to find the magazine, saying their local retailers have sold out." One such retailer is Brenda Jarrard of The Lo Carb Company in Franklin, Tennessee, who says, "Our first 25 copies were gone in under one week -- I didn't even get to keep one."
In-house analysis has determined that more than 80 percent of the people who have picked up the magazine are choosing to subscribe for the longest term currently available. "Combined with the very positive feedback we have received, we feel know we're on the right track with the magazine's combination of recipes, health information and feature articles," says Cox.
The 128-page magazine features a minimum of 50 low-carb recipes in each issue, offering menu ideas for a variety of events, diets and budgets. LowCarb Energy is available nationwide at retailers Wal-Mart, Eckerd, Rite Aid, Walgreens and others; grocery store chains including Albertsons, Jewel, Kroger, Publix, Ralphs and Winn-Dixie; health food stores Vitamin World, Whole Foods, and Wild Oats; and bookstores such as Borders, Books-a-Million and Barnes & Noble. Starting with the second issue, LowCarb Energy will also be carried Safeway and General Nutrition Centers stores -- one of only 16 magazines featured in GNC, and the only low-carb title.
ABOUT LOWCARB ENERGY
More than 220,000 copies of LowCarb Energy magazine's debut issue is currently available nationwide in bookstores, mass market retailers, drugstores and health food stores beginning May 4. The Audit Bureau of Circulations (ABC), the largest circulation-auditing organization in the world, will be validating LowCarb Energy's print run and sales numbers. Drawing on advice from health professionals, fitness gurus, researchers, nutritionists, chefs and other experts, readers will find articles on everything from low-carbing while traveling to smart exercise routines to a tropically-themed low-carb menu to enjoy while watching "Pirates of the Caribbean." Find out more online at www.LowCarbEnergy.com.
CONTACT: Nancy Price, Vice President of Marketing
Coincide Publishing, LLC
Email: feedback@coincide.com
Phone: (920) 687-8614
http://CoincidePublishing.com
http://LowCarbEnergy.com |
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